The latest seven…love to be added to our team’s activities is creating Tik Tok advertising campaigns. With Tik Tok ads, we aim to increase your brand awareness, present a more friendly image to your audience, through videos, and encourage users to visit your website or e-shop.
You often wonder if your business can get a place on the Tik Tok platform. The platform is characterized, mainly, for its funny videos, lip-sync and challenges. This does not mean that your business is excluded if its style is more…serious. You can give your profile a more educational character, while keeping a friendlier version of your brand.
But what you should realize – no matter what product or service you want to promote – is that classic advertising is not what will work in this medium! If you are willing to get creative and make engaging content, then your company will find its place on Tik Tok!
Tik Tok ads are suitable for most businesses, but certainly not for all. TikTok advertising is ideal for companies looking for a large and engaged audience. 50% of TikTok users are under 34 years old, while 20% are between 40-49 years old. Therefore, if your business is aimed at the young audience, TikTok is a good advertising platform for your business.
The answer is no! Tik Tok ads need to break away from traditional advertising. It needs creativity, funny elements and a flow in the video that does not refer to advertising, but passes the message of the product usually in an “underground” way.
For example, if you want to promote a new juice, you should not show the box of your new juice as such, but create a funny plot of a few seconds, where it will contain the product, but not what it is for immediately the discussion.
While your advertising style on Tik Tok ads is completely different, targeting your audience remains mostly common with the other platforms. You can choose demographics for your audience (such as age, gender, place of residence), but also choose what suits you in terms of user interests and behaviors, through a wide range of options. The range of interests and behaviors on this platform is probably what trumps other media because it’s more detailed! Thanks to detailed targeting, your ad can perform better!