Professional logo design .

Logo

Logo… the beginning of everything!

At Sevenloft we know that designing a logo or brand for a business (or its individual service or product) is an important and time-consuming process. This happens because it must be done correctly and methodically, in order to express your corporate culture (your values, your philosophy), but also to properly perform your services and products, bringing benefits to the company. A logo is the most important element for a business! It is the basis of the entire corporate identity, as the logo will tell a whole story about who you are, the business cards will be set up, the company forms, the advertising brochures, the website… even the decoration of the physical store, both inside and outside! A logo must:

Be adaptable to each application and remain unchanged across all.

To be easily understood by the viewing public, timeless and unforgettable.

To facilitate business-to-public communication by comprehensively conveying a visual message.

It is not enough for us to simply provide you with a “nice” logo. A logo is your trademark. We make sure your logo can be applied equally whether you want to place it on a napkin or cover a huge sign on the highway.

We want your customers to recognize you by looking at it and connect with you every time they look at it.

Free or paid logo?

Many times we have participated in the debate of free or paid logo. Many feel that a cheap or free logo will benefit both their time and their wallet. However, this does not correspond to reality.

A cheap or free logo, provided to you in even one day, is mathematically precise a template that has been used for thousands of businesses, does not conform to logo design standards and does not differentiate you in the market (it is very likely to meet it elsewhere, with a different color or positioned for another use). In addition, it does not meet the graphical rules and most likely will not suit every graphical application.

In the long run, a free or cheap logo will leave you damaged and exposed to your audience, while rebranding, redesigning and replacing the logo in every application (storefronts, site, corporate identity, packaging, coc. ), in the end, it will turn out to be much more costly than the initial design by a professional. If you are interested in logo design in Thessaloniki, do not hesitate to contact us to discuss everything that concerns you!

Think not just twice… but SEVEN, before choosing a free logo!

A logo can be rendered as a symbol either recognizable – such as the twitter bird which is perceived to be a bird – or more abstract, i.e. a symbol that is not easily perceived – such as adidas’ three lines -. While the symbol is the true mark of a business, it is difficult to establish for a start-up and needs to be accompanied by a verbal part, at an early stage. Before settling on the symbol as a logo choice you should decide which image will best represent what your brand stands for, both in the short term and in the long term (for example you might start a shop that makes Italian spaghetti and you need a bowl of spaghetti as a logo. What will but if 3 years later you decide to include pizzas or other Italian foods?).

SYMBOL

MASCOT

A mascot logo is usually about a character, rendered linearly, almost like a cartoon. It is a more “funny” type of logo, with more colors, while it can also function as a “representative” of your company, at various events or in your online presence. One such logo is that of Pillsbury. However, even this kind of logo should remain as minimal as possible in order to perform best in any application.

The logo can also be rendered without a symbol, using only one word – wordmark (e.g. Google), the initials of some words (e.g. HP from Hewlett Packard) or a monogram (e.g. the F of Fendi). A word mark aims to portray the brand by giving character to a single word. A logo based solely on the visualization of a single word is characterized by custom or processed fonts. Coca Cola, NASA, YSL, IBM, Disney… Sevenloft (!) etc. have such logos.
This kind of logo is mainly based on minimalism and typography is the most important. It should be both easy to read and give your business an identity. If the business is a start-up, then it would be good to add the full name below the monogram or initials to make it easier for consumers to connect with the brand.

WORD – INITIAL LETTERS – MONOGRAM

COMBINATION

This type of logo is also the one you will meet most in the Greek market. It consists of the 2 elements above, a symbol or mascot and a verbal element. The word “frames” the symbol in a position around it (usually to the right or below), with corresponding examples of Lacoste, Mikel, etc.! The two elements complement each other, and it’s an easier way for the public to start recognizing the logo and associating it with your company (and in the future, keep just the symbol). This type of logo is more commonly known as a “trademark”.

It is a single mark – in the style of a badge – which contains the symbol and the word within a shape. It is a more vintage way of viewing and is usually used by educational institutions, sports clubs and agencies (eg Chelsea, Arsenal, Paramount, etc.). However, it is also found in companies such as Starbucks, and Costa Coffee, structured in a more modern way. It is more complex in design and must be designed with great care so that it performs equally well in any marketing application.

EMBLEM OR STAMP

Why us

Our people are our priority! We invest in our team and provide the right working conditions, giving everyone the necessary attention and equal opportunities, in order to perform to the best of our abilities.

Our customers become part of our team. Our desire is to have customers with vision and goals, with whom we grow and move forward, offering them innovative solutions and high quality service.

We are “stuck” with processes and want our projects to be done at the right time, in the right way. We choose the difficult and not the convenient path.

We invest in continuous development and training, as we love and are passionate about what we do. We test our capabilities, always sharing knowledge with each other.

Your opinion matters

John Adamopoulos

What makes a company successful is nothing more than the results it can bring. Our collaboration with Sevenloft is for us the best investment we have made in terms of promoting the school’s overall image on the internet.

k9doorWays

Dimitris Katsikas

Professional, skillful, collaborative with wide experience in internet marketing and website development!

D-Cube

Eleutheria Litsou

I recommend sevenloft because the whole team is very cooperative. I consider them true professionals because they immediately respond to our requests and look for solutions. The site doesn’t crash at all.

Passo Shoes

Constantinos Pegos

We have had excellent cooperation for almost 1.5 years, since Sevenloft took over the construction of our e-shop, as well as the further support we requested. The response to whatever comes up is immediate, something that we highly appreciate.

Teemans T-shirts

Stella Papanikolaou

We have been working together since the summer of 2020, when they took over the creation of our website. From the beginning of the cooperation until today there is direct communication and the Sevenloft team is always willing to help bring the desired result.

Φαίδων Α.Ε

Kostas Karatinos

Very helpful partners, with immediate response to all my requests! The website they made for me is very nice and easy to manage! I recommend this company to everyone!

E-toolshop

Anna Vasiliadou

What impressed me the most is that they know, depending on the object someone has, they create a website according to the requirements! I highly recommend Sevenloft to anyone who wants to build their own online store!

G-tools

Vasiliki Papadopoulou

I am very pleased with my collaboration with the sevenloft company both in terms of website construction and advertising. Very efficient, they find solutions and are always willing to help with kindness and positive energy!

Dora Ladies

Emporio Grama

Great partners, impeccable and direct service. We have been working together for 2 years and we can only say positive things. Unbelievable professionalism.

Emporio Grama

Dimitra Zaharega

Congratulations to the entire Sevenloft team!!!! Professionals! Direct service in everything we need. They are always by our side. Keep up the good work.

Ageloudis Home

Pelagia Papoulidou

Sevenloft is not just a partner. Is a team member. We manage to share the same goals, same passion for excellence as well as a deep understanding of our business. Working with Sevenloft globally, from US to Indonesia, helped us significantly increased the number of qualified opportunities and reach new markets!

interworks.cloud

Thomas T. Angelopoulos

Working with Sevenloft provided us with measurable results and accurate insights about our customers. Choosing Sevenloft to support us proved out to be one of our best decisions.

Home markt

Experts Answers

How long does it take to design a logo?

The turnaround time for a logo design, from initial discussion to final delivery, is estimated to be between 2-3 weeks.
The schedule certainly depends on your response times when we send you the first designs, the subsequent corrections and the number of changes you will need until we reach what satisfies you completely.

Who owns the copyright of the logo?

The copyright of the final files you will receive belongs exclusively to your business. Upon completion of the logo design and once payment is made, the copyright for the final agreed upon logo is transferred to you. We can also provide you with a copyright transfer document so you can officially have the copyright transferred to you.
However, Sevenloft and the graphic designers who will deal with your project have the right to include them in their portfolio.

What files will I receive?

CMYK Version: refer to printing cases, e.g. if you would like to incorporate it into a magazine that you would like to advertise, a poster that you have designed, etc., which will end up at a printer for printing.

RGB Version: refer to cases where the logo will be displayed through a screen (Internet- Social media- Apps).

Pure black/white version: refers to the pure black and white version of your logo, which is ideal for black and white or monochrome documents.

Our purpose is to provide you with a wide range of files for your future convenience. The partners you may choose will direct you to whatever they need, asking you for those files that are required in each case.

Professional logo design .

Logo

Logo… the beginning of everything!