In the digital advertising race Twitter is another big player! The 300 million users certainly do not go unnoticed by companies, so they use the medium as another advertising tool for their Brand! Twitter ads are a great way to reach the medium’s massive community. At Sevenloft we create Twitter ads with great results that drive website traffic, boost your brand awareness and build relationships with your potential customers. We manage your Budget as if it were our own and keep our promises, always striving for continuous improvement.
We often hear the assumption that Facebook is more profitable because it has more users than Twitter so it would be better to use the money on that platform. If you have thought about it too, let us tell you that it certainly makes sense. The value of Facebook advertising is indeed high, but Twitter ads give you opportunities to reach audiences that you may have struggled to engage with if you were limited to Facebook alone.
To help you understand the value of Twitter advertising a little more, the average Twitter user will interact with a Twitter ad 26% more than they typically do on other platforms, while 53% of users of Twitter are the types of people most likely to buy new products right after they’re released. Last…clue for you is that 80% are classified as “affluent millennials”…so you are targeting users who have money to spend. Are you still thinking about it?
The chances of the right people seeing simple tweets on your account are slim. To increase your chances of being seen paying to promote them is an ideal way of advertising. Sponsored tweets help businesses gain more followers and are arguably the most useful of all types of Twitter ads.
The fact that you are addressing another business (B2B) does not mean that you have to do it through a single platform. Clearly, LinkedIn is by definition a professional platform and therefore a must-have for your strategic plan, as long as you are addressing other businesses. However, that doesn’t exclude Twitter from your outreach strategy.
Twitter is a platform that from the beginning worked mainly through mobile phones, as the tweets that users make are about situations that happen in real time… and what could be easier than grabbing your mobile phone and writing about it at the moment when it happens! Recent studies show that B2B buyers are becoming less desktop-centric, meaning mobile phones have become a key tool. Since Twitter is purely a mobile app and has a large user base that includes professionals and potential customers, it can turn in your favor with a proper strategy.
It would be good to invest in ads on both platforms, monitor what works best for you and divide your budget accordingly.
