What is SEO

Search Engine Optimization (SEO) is a topic that – for the most part – causes confusion and questions for many businesses. We are here to use SEO to your advantage. That is, we provide you with SEO services, whether you are in Thessaloniki or elsewhere, with the aim of improving the structure of your site, both in terms of code and content, to raise you organically, as high as possible in the search engines, so that to bring in more visits, which in turn will lead to more sales and bigger profits.

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Over 68% of all online activities start from a search engine, while 75% of users do not continue their search after the second page of results.
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Over 51% of traffic in an e-shop comes from typing a word or phrase in a search engine.
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Having a blog on a site results in 434% more indexed pages in the search engine, compared to a site without a blog.
SEO are all the actions carried out either on the website itself (On-site SEO) or outside the website (Off-site SEO) with the aim of displaying the site in better positions, in the results of search engines.
The main search engine in Greece is none other than Google.
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On OR Off site strategy?

The answer is Both! For effective SEO we need both strategies! You can’t do just one or just the other if you’re aiming to get on the first pages of Google or any other search engine. We check the results of your SEO campaign, both inside your website and the elements outside it, which are connected to it, to lead you to the top! Keep in mind that SEO is not a one day job! It takes time and systematic monitoring to be effective and our experts in Thessaloniki take care of this every day!

S.E.O. it’s a slow and steady race!
Everything starts by having a conversation with the qualified team, based in Thessaloniki, who will take over your SEO services! It will record your wants and needs, your goals and expectations from the SEO campaign.
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Kick-off Meeting
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On-Site Strategy
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In the next step, we analyze the quality of your web server, test the speeds of your site and optimize them! Then we study your keywords and research the competition. We compile and optimize the content of the website, based on SEO specifications, while making changes in the technical part as well (creating and inserting the necessary files into your site base, correcting headings, meta tags, photo texts, etc.). We create or improve your google business profile and proceed with the necessary connections of the site with Google Analytics, Google Maps and Google Search Console, adding, at the same time, custom dashboards to the site, regarding google settings. But we don’t stop there!
While our experts deal with the On-site strategy, they also carry out the Off-site strategy. In this type of method, we analyze the incoming links that exist on your site – that is, the links that refer to other sites – and take actions so that we display more incoming links. In the same process, we remove those links, which we notice cause a problem in the ranking in the search engines. We give equal weight to outbound links – that is, those that lead to your site – by listing your page on other reliable pages.
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Off-Site Strategy
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Performance measurement
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As you may already know, SEO doesn’t happen once and stop there. The performance is systematically checked by a specialized account manager, who deals with your site and prepares a detailed monthly report of both SEO actions and their results. We provide you with information about the traffic and usability of your website, the keywords we used, based on the goals we have set together and based on the competition, while we also suggest additional ways to improve our strategy.

Why us

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Our people are our priority! We invest in our team and provide the right working conditions, giving everyone the necessary attention and equal opportunities, in order to perform to the best of our abilities.
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Our customers become part of our team. Our desire is to have customers with vision and goals, with whom we grow and move forward, offering them innovative solutions and high quality service.
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We are “stuck” with processes and want our projects to be done at the right time, in the right way. We choose the difficult and not the convenient path.
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We invest in continuous development and training, as we love and are passionate about what we do. We test our capabilities, always sharing knowledge with each other.

Your opinion matters

Experts Answers

01

Does my business need SEO?

Every business, no matter what industry it belongs to, if it wants to have a digital presence, must invest in the SEO of its website. Search engine optimization (SEO) offers you a way to increase traffic to your website or eshop, without having to pay for it in the search engine, as you would a PPC advertisement.

While with PPC advertising you are charged for every click that leads to your website from the search engine, with SEO you are displayed for free with no cost per click. If your website reaches high in the search engines you will not stop being displayed high even if you do not run ads. Search engine (and therefore SEO) is responsible for 50% of your total traffic. If you neglect SEO, you are giving your competitors a head start to prevail!

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How long does it take to rank in Google?

It takes time to appear high in Google’s organic results! The result does not come overnight and requires the right foundations (a properly constructed website), as well as long-term strategy and adaptation. To start a website today and believe that in a week or a month you will reach the top of the results, is rather utopian! It takes time for your website to rank, as Google ranks related websites with the search term that have been established.

An estimated ranking time is calculated between six months and a year, however this also depends on your strategy and competitors!

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Should I do SEO or PPC ads?

Both! It is not possible to choose either one or the other if you want to be displayed efficiently in a search engine.

If your business is small, we understand that your monthly budget may limit you to “running” PPC ads, however if your available resources are properly allocated, it is possible! What you need to do is to have your SEO strategy, to get long-term results organically, while also targeting PPC advertising campaigns to more directly attract the audience that is looking for something related to what you provide.

Partners for whom we performed S.E.O.

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