We are a digital marketing agency in Thessaloniki and we love to create highly efficient Google advertising campaigns (Google ads), with the aim of: more sales, more profit and an increase in customers. Every customer is unique to us. The management of each account is also unique, as a result of which we create long-term partnerships, characterized by excellent results, good communication and trust between both sides. We manage your Budget as if it were our own and keep our promises, always striving for continuous improvement.
Money makes the world go round!
With us you will talk about money – what you gave and what you got back – since our goal is always sales and profits! All of our ad account management decisions are made based on these parameters.
It is not possible to do only one or only the other. If you want to be displayed correctly on Google, you have to do both! On the one hand SEO helps you in the long term to appear high in the search engine organically – without paying anything. To achieve this, you should make proper adjustments to your website, your overall online presence with keywords and work systematically on it.
On the other hand, Google ads are a quick way to attract targeted audiences to your website, since, through advertising, your website will appear high in the results, if it prevails over competitors and thus traffic will be generated faster. You pay based on the clicks that lead to the page, while it is important to realize that Google ads will not help you organically rise high in the results list.
What you need to do is balance your SEO strategy with PPC advertising campaigns on Google.
We would like to explain to you that there is no better or worse when it comes to advertising. Facebook ads and Google ads are two different types of advertising, with a different way of targeting an audience. Facebook ads are targeted based on users’ interests, demographics, or other third-party data. On the other hand, Google targets based on user searches and demographics.
For example, with online ads on Google we target those who searched for “cheap shoes in Thessaloniki”. With Facebook ads we target people whose interests are shoes or specific shoe brands. You get the difference, right?
When a Google advertising account is activated, data (such as clicks, cost-per-click and impressions) can begin to be collected within hours.
Nevertheless, it takes time to gather enough statistical data, which will give the opportunity to analyze user patterns or trends and help in the optimization of Google ads. Achieving business goals with Google ads can range from a few days to a few months.
Our team checks the progress of your ads every day, such as which searches trigger your ads, how many clicks they get, where your ad ranks against competitors, what time of day you have the most conversions, etc., so you can get the most bang for your buck!