Abd while social media are changing, abolishing, new ones are created, what remains unchanged is the email and especially the newsletter! As an email marketing company, we know that sending mass emails to potential or existing customers who have expressed an interest in your business – after they have given their emails to receive your news – is a timeless, reliable and effective tool marketing, for those who use it correctly!!
Sending a mass email (newsletter) will give you the possibility to communicate, at the same time, with many (potential) customers – and, at the same time, to address each one individually through automation. You can tell them the news of your business or show them your products, services and any offers you may have, within a minimum of time and with little money (email marketing is considered one of the most economical means of advertising). Furthermore, you are given the opportunity to know what response they had to each of your e-mails, through the statistics provided by each e-mail campaign (how many opened the e-mail, how many clicked on a call to action button, how many finally proceeded to the coveted conversion , etc.).
Buying a list is a definite no! The reasons are many! First of all, there is the GDPR, in which the recipient has not agreed to receive your mail, so he is given the right to take legal action against you. Surely you wouldn’t want that, would you? Also, a list of users who are not interested in the benefits of your business will never pay off. Why; Because they won’t open an email that has nothing to give them.
To build your list – because this is the right way – there are several ways. For example, you can, through a pop-up banner or at specific points on your website, ask the users who visit your website to provide you with their email, in order to be informed about your latest news. To give them a greater incentive to subscribe, you can give them, once they subscribe, a free file or a discount, etc.
Even during their eshop registration you can ask for their permission to send emails and promotional material.
The benefits of email marketing are undoubtedly many! Indicatively, you provide a more personalized content to each user and through the reports you can see what of what you send is what ultimately pays off. In addition, you help your brand gain more recognition and establish itself as reliable in the consumer consciousness. Of course, you increase traffic to your website and boost your sales! End. receiving an email to those who have indicated that they want to receive your newsletter will create excitement, while at the same time it will create stronger relationships with your customers.
For the sending frequency there is no… tape measure! Sending an email once a month certainly helps, since it strengthens the establishment of the brand in the mind of the consumer. Two or three e-mails per month develop a connection, while four e-mails per month create a consistency on your part, which is not tiring and counts in your favor.
Bombarding users with multiple emails will definitely cause discomfort and your messages will most likely end up unread or moved to spam.
In any case, the frequency of emails varies from industry to industry and from event to event. Give your business time to undergo the necessary tests to know which newsletter format works best for your brand.
